2010 Toyota Tundra 4 x 4 Double Cab SR5 4.6L

Whether based on dimensions, towing capacity, or hauling capacity, the Toyota Tundra is for all intents and purposes a serious full-sized pick-up.  It comes in three body styles namely the Regular Cab, the Crew Max, and the Double Cab.  The Double Cab has conventional front-hinged secondary rear side door.

At a base MSRP of $ 35,790.00, the 2010 Toyota Tundra 4 x 4 Double Cab SR5 4.6L comes in standard features including a 4.6L i-Force V8 engine that provides 310 hp and 327 lb-ft of torque, and six-speed automatic transmission.  Tundra Grade models are given some fresh refinements such as the two-bar front grille and the revised tail lamps.  Targeting commercial buyers, Toyota offers the Tundra Grade Work Truck Package in both regular and double cab configurations.  The interior accommodates working people, providing storage options, even providing a space for the laptop and files right in the center console.  With an Upgrade package, you get more perks such as the power driver’s seat, sliding rear window, fog lamps, and trip computer, among others but price goes up to $ 38,480.00.

Trim levels range from the basic to the luxurious but each is loaded with functional features, lots of interior storage options, and easy lift-assisted tailgate.  Obviously not a contender for best in fuel efficiency, the Tundra still offers better fuel economy as compared to its predecessors, courtesy of its new engine.

Safety features are not sacrificed in the Tundra.  A host of technological features are tied up to the antilock braking system including the electronic stability control, brake assist, and traction control.  Aside from the side-impact airbags in front and side curtain airbags, the Tundra is equipped with front and rear sonar parking aids, back up camera, and 3-point seat belts at all positions.  The 2010 Toyota Tundra 4 x 4 Double Cab SR5 with 4.6L engine can tow up to 8,300 lbs. and can haul as much as 1,255 lbs.  The towing and payload capacity of a pick-up is always important.

With the Tundra’s exceptional performance, it makes one wonder why it does not translate to bigger sales.  Toyota has faltered in its earlier version of the truck in the US market when it offered the big T100 with an engine that cannot provide equal power.  It again faltered with the first Tundra when it learned that 7/8 is not considered full size.  Toyota appears to have learned their lessons well judging by the 2010 Toyota Tundra models but sales still fall below expectations.

Americans have had a long love affair with trucks and I find it hard to believe that the Tundra is being ignored because of deficiency in looks and performance.  This seems more like a patriotic decision to me.  The Buy American Movement must have made quite an impression.